In the world ofWATCHMAKING, certain brands stand out for their bold approach and respect for tradition. BeaubleuBeaubleu, a French watchmaking house, is one of those brands that perfectly combines innovation, aesthetics and craftsmanship. Today, we invite you to discover the history of this elegant brand, its past collections and its latest masterpiece: the Seconde Française.
A story of boldness and creativity: the birth of Beaubleu
Founded in 2017 in Paris, Beaubleu is a brand that immediately stands out for its unique vision ofWATCHMAKING. While many watchmaking houses focus on classic designs or technical complications, Beaubleu chooses to reinterpret traditional aesthetic codes.
The brand is known for its innovative dials and circular hands, which add an artistic touch to its watches. This use of flowing, circular shapes is fast becoming Beaubleu's signature, allowing watch enthusiasts to adopt a timepiece that is both unique and timeless. With designs that emphasize French design and small production runs, Beaubleu embodies the essence of handcrafted luxury and Parisian modernity.
Beaubleu and the importance of automatic movements
Beaubleu 's commitment to quality doesn't stop at aesthetics. The brand values French watchmaking expertise, and this is reflected in the choice of its movements. While some previous collections have used Swiss movements, Beaubleu has taken a major step forward with the Seconde Françaisecollection , equipped with an automatic movement designed entirely in France.
The France Ébauche FE 233-60 movement, visible through a transparent caseback, is a centerpiece of this collection. With a 46-hour power reserve and reliable precision, this movement marks a new era for Beaubleu and its commitment to promoting the French watchmaking industry. It is a true ode to national craftsmanship.
The Seconde Française collection : a tribute to the French lifestyle
The year 2024 marks the launch of Seconde Française, a limited-edition collection that has captured the attention of watch enthusiasts around the world. Comprising two models, the collection reflects the French spirit through subtle details and unique design.
The models in the collection :
- La Référence 19.24 - Inspired by the horological designs of the XVIIIᵉ century, this watch features a grained or enameled dial and Indo-Arab numerals. - Beaubleu's signature circular hands add hypnotic movement to the dial. - The 39 mm case is a perfect balance between modernity and tradition.
- Référence 20.24 - More contemporary, this watch plays on monochrome hues with a satin-finish dial in anthracite gray, salmon or peach. - Superluminova hands ensure optimum legibility in all conditions. - This model features a minimalist, modern style, in line with the expectations of today's collectors.
The exclusivity of the collection
With only 888 produced per model, the Seconde Française is a rare timepiece prized by connoisseurs. Each watch is numbered, reinforcing its exclusive character.
Previous collections: the evolution of Beaubleu
To understand the importance of the Seconde Française, we need to look back at Beaubleu's previous collections, which helped the brand make a name for itself in the watchmaking industry.
Vitruve Collection
The Vitruvecollection embodies the original spirit of Beaubleu, with a bold design featuring circular hands. The Vitruve models explore the theme of the perfect balance between form and function, while introducing a poetic approach to telling the time.
Union Collection
With the Unioncollection , Beaubleu takes a step towards a more traditional style, while retaining its innovative DNA. Textured dials and elegant finishes pay tribute to watchmaking craftsmanship while offering a new perspective on classic watches.
Beryl Collection
The limited, highly sought-after Berylcollection focuses on transparency and refined details. With open case backs and dials that play with light, this collection offers a unique visual experience.
Here's why Beaubleu is a brand that appeals toWATCHMAKING enthusiasts and why it deserves your full attention:
1. A unique, recognizable design
One of Beaubleu 's most distinctive signatures is its circular hands, an innovative concept that offers a poetic and hypnotic reading of the time. These hands, combined with minimalist, elegant dials, create an unusual aesthetic that sets Beaubleu apart from all other watch brands.
2. A tribute to French know-how
Beaubleu proudly asserts its French DNA. By integrating automatic movements from France's watchmaking expertise, notably in itsSeconde Française collection , the brand showcases French craftsmanship and technical excellence. Each watch is a celebration of this heritage, with pieces meticulously assembled and designed locally.
3. Exclusivity and handcrafted luxury
Beaubleu adopts a limited edition production strategy, ensuring that each model remains exclusive. Collections never exceed a few hundred pieces, and each watch is numbered. This positioning makes Beaubleu the perfect choice for collectors in search of rarity and authenticity.
4. Harmony between modernity and tradition
Beaubleu 's bold designs incorporate modern elements while remaining true toWATCHMAKING fundamentals. Whether through dials inspired by the XVIIIᵉ century or modern materials, Beaubleu succeeds in appealing to both lovers of classic watches and enthusiasts of contemporary designs.
5. Each collection tells its own story
Each Beaubleu watch is much more than a simple timepiece: it's a visual and artistic narrative. The brand stands out for its ability to integrate strong themes into each of its collections, whether it's balance (Vitruvius), unity (Union), or French heritage (Seconde Française). These stories give the watches a soul and depth that are rare in the industry.
6. A timeless investment
With innovative designs and limited editions, a Beaubleu watch represents not only an aesthetic acquisition, but also a lasting investment. Its distinctive style and exclusivity make it a coveted piece forWATCHMAKING enthusiasts.
In short, Beaubleu offers a perfect marriage of innovative design, craftsmanship and exclusivity. Whether you're a lover of elegant watches, a collector or simply looking for a unique timepiece, Beaubleu is a brand that will meet your expectations.