The Swiss watchmaker Mido has set the standard in theWATCHMAKING world for over a century. With a vision that combines timeless aesthetics and cutting-edge technology, the brand continues to captivate watch lovers the world over. Among its recent creations, the Multifort TV Big Datecollection embodies a perfect synthesis of iconic 1970s design and modern technical prowess. In this article, we delve into Mido's fascinating history, its precision watch movements, its legendary collections, and the details of this latest addition to its heritage.
The Mido story: a century of tradition and innovation
Founded in 1918 by Georges Schaeren in Solothurn, Switzerland, Mido takes its name from the Spanish word "Yo mido ", meaning "I measure". This choice reflects the brand's commitment to producing watches that combine precision, reliability and aesthetics. From the outset, Mido has distinguished itself by its audacity and sense of innovation.
Milestones in the Mido story:
- 1934: Launch of the Multifortrange, the first automatic watch to be anti-magnetic, shock-resistant and water-resistant. This collection revolutionizesWATCHMAKING and becomes a pillar of the brand.
- 1959: Introduction of the Aquadura system, a water-resistant crown with a cork seal. This innovation enhances the durability of Mido watches.
- 1970s: Mido is inspired by the trends of the time, with bold designs such as the highly successful "TV" shape.
- 2002: The brand joins the Swatch Group, a guarantee of quality and access to cutting-edge technologies.
Today, Mido continues its heritage by creating watches that blend tradition and modernity, as exemplified by theMultifort TV Big Date collection .
Mido movements: Swiss precision at its best
Mido is renowned for the excellence of its movements, which combine precision, reliability and innovation. At the heart of its watches, the brand uses mainly automatic movements derived from ETA calibers, adapted and refined to deliver superior performance.
Calibre 80: a technical feat
One of Mido 's major assets is its Calibre 80, an automatic movement offering up to 80 hours of power reserve. This caliber is featured in numerous collections, including the Multifort TV Big Date. Its efficiency and durability make it an ideal choice for lovers of precise, reliable watches.
COSC certification
Some Mido watches, including models in theMultifort collection , are equipped with movements certified as chronometers by the Contrôle Officiel Suisse des Chronomètres (COSC). This certification guarantees exceptional precision, reserved for the most high-performance movements.
TheMultifort collection : a classic reinvented
The collection Multifort collection is one of Mido's oldest and most emblematic collections. Launched in 1934, it has evolved with the times while retaining its DNA of innovation and robustness. Each new version of the Multifort pays tribute to its heritage while introducing modern elements that make it a must-have.
Multifort features:
- Timeless design: Inspired by industrial architecture, with delicate finishes and clean lines.
- Robustness: resistant to impact, water and temperature variations.
- Versatility: Suitable for everyday use, yet refined enough for special occasions.
Multifort TV Big Date: the return of vintage style
The year 2023 marked the arrival of the Multifort TV Big Date, a watch that revisits the iconic designs of the 1970s while incorporating today's technological advances. The watch is distinguished by its "TV-shaped" case, a square form with rounded corners that was very popular at the time.
A bold, retro design
The Multifort TV Big Date is a tribute to vintage fashion, with :
- An elegant dial adorned with vertical stripes, reminiscent of the suspension bridges that inspired theMultifort collection .
- A large date aperture ("Big Date") for optimal legibility.
- Applied indexes and Super-LumiNova hands enhance legibility in all conditions.
Modern technical performance
Beneath the retro design lies a high-performance engine:
- Equipped with Calibre 80, this watch offers an impressive 80-hour power reserve.
- Waterproof to 100 meters, ideal for everyday use or light nautical activities.
Variants and customization
The Multifort TV Big Date is available in a range of finishes, from classic steel to rose gold PVD coatings, with leather or steel bracelets. These options allow everyone to find a model that reflects their personal style.
Mido's iconic collections
In addition to the Multifort, Mido offers several collections that have made a lasting impression:
1. TheOcean Star collection
Inspired by the marine world, collection Ocean Star collection is designed for diving enthusiasts and deep-sea explorers. The watches in this range offer impressive water resistance (up to 200 meters for some models) and feature robust functionalities for extreme conditions.
- Highlights :
- Unidirectional rotating bezel for measuring dive times.
- Scratch-resistant sapphire crystal with anti-reflective coating.
- Models equipped with Calibre 80 for a long power reserve.
- Flagship models: theOcean Star Diver 600, an ISO 6425-certified timepiece for professional diving.
2. TheCommander collection
Launched in 1959, the collection Commander collection is a tribute to mid-twentieth-century architecture, in particular the Eiffel Tower. Its timeless design, with a monocoque case and sleek dial, makes it an icon of watchmaking elegance.
- Main features :
- Automatic movement with COSC certification available on certain models.
- Minimalist design with meticulous finishing touches, such as applied indexes and sunray dials.
- Available in classic and contemporary versions, with steel or leather bracelets.
- Emblematic model: the Commander Shade, with its retro design and gradient shades.
3. TheBaroncelli collection
Evoking finesse and sophistication, the collection Baroncelli collection is dedicated to lovers of elegant, timeless watches. Inspired by Italian Baroque architecture, this collection combines harmonious lines with high-end materials.
- Outstanding features :
- Refined cases and subtly crafted dials.
- Models equipped with automatic movements, often with small seconds or moon phase.
- Perfect for formal occasions or as an evening watch.
- Focus: The Baroncelli Heritage, thin and light, equipped with Calibre 80.
4. TheBelluna collection
Inspired by Art Deco architecture, the collection Belluna collection offers watches of bold, sophisticated design. The play of textures and intricate finishes of these watches immediately catch the eye.
- Highlights :
- Engine-turned dials and carefully polished cases.
- Automatic movements with complications such as power reserve or panoramic date.
- For women: Mother-of-pearl or diamond dials to enhance your wrist.
Why choose Mido ?
Choose Midois to opt for a watch that combines innovation, timeless elegance and Swiss quality. Here are several reasons why Mido is the brand of choice for discerningWATCHMAKING enthusiasts:
1. A legacy of more than a century
Since its creation in 1918, Mido has established its reputation in theWATCHMAKING world thanks to its commitment to precision and innovation. Each watch is the fruit of world-renowned Swiss craftsmanship, combining tradition and modernity.
2. High-quality materials and workmanship
Mido watches are built to last:
- High-strength stainless steel housings.
- Scratch-resistant sapphire crystal, often with anti-reflective coating.
- Leather or steel bracelets carefully selected for their durability and comfort. These materials guarantee sturdiness that stands the test of time, while offering impeccable aesthetics.
3. Swiss precision at the heart of watches
Mido is renowned for its exceptional watch movements:
- Calibre 80, found in many collections, offers an impressive 80-hour power reserve, well above the average.
- Some watches are COSC-certified, a guarantee of chronometric precision. Thanks to these movements, Mido offers reliable, long-lasting performance, ideal for everyday use.
4. Timeless, refined design
Mido watches are distinguished by their timeless aesthetic, often inspired by architecture or retro design:
- Elegant dials with meticulous finishes (vertical stripes, guilloché, soleillage).
- Special attention to detail, such as applied indexes and luminous hands. Whether you're looking for a classic watch for a special occasion or a bold model to make a style statement, Mido offers a wide range of designs to suit every preference.
5. Constant innovation
Mido is constantly innovating to meet the expectations ofWATCHMAKING enthusiasts:
- Water-resistant watches, with crowns featuring the Aquadura system (using cork for water-resistance).
- Modernized designs, like the Multifort TV Big Date, which combines vintage inspiration from the 1970s with today's technological advances.
- A quest for durability, by producing watches that can withstand extreme conditions while remaining elegant.
6. Excellent value for money
In the Swiss watch segment, Mido is a brand that offers exceptional value for money. You get a watch with a luxurious design and technical performance worthy of prestigious brands, at a reasonable price.
7. Collections for every taste
Mido offers a wide range of collections to meet a variety of needs and styles:
- Multifort ruggedness and industrial design.
- Ocean Star watches designed for diving and water sports enthusiasts.
- Commander Elegance and timeless minimalism.
- Baroncelli Baroncelli: sophistication and finesse for formal occasions.
- Belluna A bold, contemporary aesthetic.
8. A brand committed to the Swatch Group
By joining the Swatch Group, Mido benefits from the advanced technologies and resources of the world's largest watchmaking group. This access guarantees impeccable quality and constant product development.
In conclusion, choosing a Mido watch means investing in a piece of Swiss WATCHMAKING that combines tradition, innovation and elegance. Whether to mark a special occasion or for everyday use, Mido meets the expectations ofWATCHMAKING enthusiasts with reliable, aesthetic and affordable watches. Discover the collection here!