MIDO is a Swiss watch brand founded in 1918 in Bienne, Switzerland, by Georges Schaeren. The name " MIDO " comes from the Spanish "Yo mido ", meaning "I measure". This reference to the measurement of time is linked to the brand's vocation to create watches of the highest quality and precision.

MIDO is known for its "Architecture of the Eternal" philosophy, which is reflected in the design of its watches. MIDO watches are often inspired by famous architectural elements, resulting in balanced, elegant and timeless designs. The brand is also renowned for its attention to detail, quality craftsmanship and constant pursuit of innovation.