ICON OF THE PLACE VENDÔME

The emblematic Ma Première watch, created in 1987 and a symbol of the company's watchmaking expertise, is an iconic Art Deco design. Changeable, mischievous, chameleon-like, it comes in yellow gold, pink gold or steel, and can be adorned with 2, 4 or 12 lines of diamonds, or even sublimate itself in a "full pavé" version. It swaps Roman numerals for Arabic numerals, and plays with the colors and materials of its bracelets, which can be changed at will (thanks to their unique ratchet opening system), passing unabashedly from exotic skins to fluorescent calfskin, from metallic rice grain to pearls or satin.

Poiray's first timepiece, theMa Première collection is one of the emblems of the House's watchmaking expertise. Its interchangeable bracelets make the Ma Première watch a Place Vendôme icon.